UX CASE STUDY

Physician Insights

Physician Insights

Physician Insights

UX

UX

UI Design

UI Design

GenAI

GenAI

Client

Client

Top 10 Global Biotech

Top 10 Global Biotech

Device

Device

Tablet and Desktop

Tablet and Desktop

Timeline

Timeline

10 Weeks

10 Weeks

Role

Role

UX and UI Design Lead

UX and UI Design Lead

Physician Insights is an AI-driven, tablet-first experience that enables Field Sales reps to have impactful conversations with their customers.

Physician Insights is an AI-driven, tablet-first experience that enables Field Sales reps to have impactful conversations with their customers.

Physician Insights is an AI-driven, tablet-first experience that enables Field Sales reps to have impactful conversations with their customers.

I was asked to handle all of the UX and UI design for this proof of concept. The resulting work was highly regarded and often shown to clients as an example of our design capabilities.

View the Prototype

This design process began with light primary and secondary research and then we moved quickly into concept design.

This design process began with light primary and secondary research and then we moved quickly into concept design.

This design process began with light primary and secondary research and then we moved quickly into concept design.

Using an Agile methodology, we created our backlog of user stories and got to work on wires. As you can see, my style of wireframing is fairly high fidelity, which enables me to transition to UI more easily.

Product Design Activities

Product Design Activities

Primary Research

Primary Research

Secondary Research

Secondary Research

User Story Development

User Story

Development

LoFi Concepting and Design Reviews

LoFi Concepting and Design Reviews

UI / Visual Design and Design Reviews

UI / Visual Design and Design Reviews

Interactive Prototype

Interactive Prototype

Branding guidelines were provided by the client, but I did take the opportunity to modernize and make improvements to the design language.

Branding guidelines were provided by the client, but I did take the opportunity to modernize and make improvements to the design language.

Branding guidelines were provided by the client, but I did take the opportunity to modernize and make improvements to the design language.

This project happened before ChatGPT and GenAI became a thing, yet we used a conversational approach to present insights via AI and machine learning. It was truly a forward-thinking design and still resonates today.