Brad Marcum

UX CASE STUDY

Mental Health Enrollment

UX + UI Design

Mobile-First

SaaS

Behavioral Health

B2B

As a Senior Design Lead, I transformed a time-consuming, manual process into a mobile-responsive platform that slashed enrollment time by 68%.

BEFORE

30+ minute phone call

No flow / Granular /

Not optimized for an executive

AFTER

Digital, private, and stress-free

Contextual / Personalized /

AI-enhanced / Mobile

Project Summary

23 minutes

Saved on each enrollment (35m -> 12m) and virtually eliminated enrollment calls.

26% increase

In first-fime conversions, as users no longer had the barrier of making a phone call.

PRIVACY

TRUST

A digital experience gives users the privacy they want, leading to higher trust.

77% increase

In service utilization, taking them from 2.8% to 4.9% (the EAP industry average is 3-6%).

THE TEAM

Sr. Design Lead (Me)

Project Manager

Sr. UX Researcher

Client Partner

Product Manager

3-Person Dev Team

KEY DESIGN ACTIVITIES

User Research

Concept Validation

UI / Visual Design

UX Strategy

Interactive Prototyping

Design QA

This case study is being built as we speak. For now, here are some final designs and live prototypes.

LoFi Concept Prototype

Final Prototype

Let's connect!

Direct contact info

919.397.4778

bmarcumux@gmail.com

Raleigh-Durham, NC

Connect on LinkedIn