Partnering with a Top 5 global pharma company, I led the creation of an AI-driven performance dashboard, unifying complex data into a cohesive story for leadership.
BEFORE
No flow, granular, and not optimized for an executive
AFTER
Contextual, personalized, responsive, and AI-enhanced
84 Hours
Prep time eliminated per monthly reporting cycle
32 / 50
32 charts and 50+ data points unified into a single source of truth
Faster, more confident strategic decisions via predictive analytics
$0 Cost Overrun
On-time and on-budget
Top 5 Global Pharmaceutical
Design Lead (Me)
Senior Strategist
Product Owner
Product Manager
Senior Designer
UX Researcher
User Research
Concept Validation
UI / Visual Design
Co-Design Workshop
Interactive Prototyping
The Problem
There was no single place to go...
4 different (and outdated) reporting platforms
12 fragmented data sources
Every month, highly-paid strategists and managers spent several hours building slides. About two days of work in total.
To make matters worse, nobody could be sure they were comparing apples to apples. Confidence in the data had eroded.
The Design Process
The two biggest pain points that came from users were:
Lack of trust in the data
No context for the numbers
To tackle this, I made 5 key design decisions:
01
Tell the story behind the data
02
Be transparent with dates & sources
03
Include commentary
04
Leverage AI to explain context
05
Show correlations in the data
