Brought fragmented reporting from 7 products into a single source of truth
Eliminated 84 hours of manual prep time with each data refresh
The Problem
There was no single place to go...
4 different (and outdated) reporting platforms
12 fragmented data sources
Every month, highly-paid strategists and managers spent several hours building slides. About two days of work in total.
To make matters worse, nobody could be sure they were comparing apples to apples. Confidence in the data had eroded.
The Design Process
The two biggest pain points that came from users were:
Lack of trust in the data
No context for the numbers
To tackle this, I made 5 key design decisions:
01
Tell the story behind the data
02
Be transparent with dates & sources
03
Include commentary
04
Leverage AI to explain context
05
Show correlations in the data
