UX CASE STUDY

UX CASE STUDY

Conversational AI COPD Platform

UX + UI Design

Conversational AI

B2C

Personalization

Accessibility

As Design Lead, I shaped a conversational AI platform, achieving a 90% patient engagement and helping COPD patients take control of their lives.
As Design Lead, I shaped a conversational AI platform, achieving a 90% patient engagement and helping COPD patients take control of their lives.

Project Summary

15+ BCTs

Helps COPD patients by employing over 15 Behavior Change Techniques (BCTs)

400patients

The platform had more than 400 engaged patients managing their COPD in the first release

10+cycles

We completed over 10 research cycles to inform the design experience

We completed over 10 research cycles to inform the design experience

463check-ins

High engagement with 463 smartwatch check-ins over the first two weeks

THE TEAM

THE TEAM

Sr. Design Lead (Me)

Sr. Design Lead (Me)

Project Manager

Project Manager

Sr. UX Researcher

Sr. UX Researcher

Client Partner

Client Partner

Product Manager

Product Manager

3-Person Dev Team

3-Person Dev Team

KEY DESIGN ACTIVITIES

KEY DESIGN ACTIVITIES

User Research

User Research

Concept Validation

Concept Validation

UI / Visual Design

UI / Visual Design

UX Strategy

UX Strategy

Interactive Prototyping

Interactive Prototyping

Design QA

Design QA

My team built over 500 screens in the initial release. Here are a few of them…

Let's connect!

Let's connect!

Direct contact info

Direct contact info

919.397.4778

919.397.4778

bmarcumux@gmail.com

bmarcumux@gmail.com

Raleigh-Durham, NC

Raleigh-Durham, NC

Connect on LinkedIn

Connect on LinkedIn

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